After defining the territory and the mission for the new toys brand PicWicToys,
we imagined a digital campaign but also adapted for cinemas and stores
in order to present its new identity to a wide audience.
Campaign
Devided into 3 films, it highlights the imaginary world of children and take us into three original universes, with a Sheriff, a Doctor, a Bear and a Knight we can meet again through activations on the brand’s social media or website.
Films
The Sheriff
The Doctor
The Knight
Social media
Also adapted for the brand’s social media through a teasing phase before activation once the film is released, the campaign allows a deep dive into each universe and is an invitation to games with fill-in the blanks texts, fun facts, staging situations or diverted packshots.
Interviews
Website
Also adapted on the brand’s online shop website, a landing page is dedicated to every universe of the films, showcasing a whole range of related products.
Results
6,053,572 views in total for the 3 films
1,952,584 views on Facebook
3,051,455 on Twitter
818516 on YouTube
231017 on Instagram
Coverage of 6,837,476 people in social media with 89,721 clicks and 11,632 reactions.
